Roberto Negrini, aka SIDE, is born as "writer" in the early 90s in Bologna. He attends Liceo Artistico Arcangeli and, after, a Graphic Advertising Design School. Is specialized in Computer Graphic in the Salesiani's Cnos-Fap Association in Bologna. By working as a photolithograph for printed circuit packaging, he gains excellent knowledge in graphic for the realization of flyer, catalogues, leaflet and packaging; by mingling his own ability of manual art and computer graphics, he creates logotypes and brands which arouses an undisputed visual effect. Contemporary, thanks to his "writer" experience, he decorates shops rolling shutters, getting on to fine decorations paintbrush made for interior and exterior design. Moreover, Negrini collaborates with other artists, to improve his own design abilities: he becomes charter member of the Opus Magistri Cultural Association, dealing with writing valorisation by working with some Bologna's squares and other Municipal Districts for the production of very impressive mural art.
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